{"id":14530,"date":"2025-04-24T07:54:02","date_gmt":"2025-04-24T07:54:02","guid":{"rendered":"https:\/\/sites.reading.ac.uk\/connected\/?p=14530"},"modified":"2025-04-24T07:54:03","modified_gmt":"2025-04-24T07:54:03","slug":"turning-a-concept-into-reality","status":"publish","type":"post","link":"https:\/\/sites.reading.ac.uk\/connected\/2025\/04\/24\/turning-a-concept-into-reality\/","title":{"rendered":"Turning A Concept Into Reality"},"content":{"rendered":"\n

Discover how to generate business ideas and set yourself up for commercial success, with the University of Reading and Henley Business School’s new free FutureLearn course.<\/span><\/p>\n

\"Dr<\/p>\n

Dr Marrisa Joseph<\/a>, Associate Professor of Organisation Studies and Business History, shares how her free short online course \u2013 Developing Business Ideas for Commercial Success<\/em><\/a> \u2013 introduces you to the tools and skills you need to develop a business idea and protect your intellectual property.<\/p>\n

The importance of intellectual property<\/strong><\/h4>\n

Dr Joseph explained that often professionals underestimate the importance of intellectual property when commercialising an idea, which is critical for securing your rights and safeguarding the value of your innovation.<\/p>\n

She said: \u201cBefore I became an academic, I worked in rights management in the publishing industry. Through working with a range of corporate clients and the public, I learnt that intellectual property rights \u2013 which are rights that safeguard creators\u2019 interests \u2013 are a key part of a successful business strategy.<\/p>\n

\u201cI\u2019ve taken this knowledge into my academic research and teaching. I use my experience in industry to educate students about the value of understanding intellectual property management, and how approaching this area strategically can be beneficial to a business.<\/p>\n

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\u201cIn many careers, professionals at all levels are required to bring new ideas to their workplace.<\/p>\n<\/blockquote>\n

\u201cWhether they are working in a team and creating a new product to bring to market, or perhaps considering starting their own business, we know that only having an idea isn\u2019t enough. There needs to be an effective strategy to turn ideas into a commercial reality.\u201d<\/p>\n

A personalised action plan<\/strong><\/h4>\n

This is exactly what Dr Joseph\u2019s course aims to support professionals with \u2013 by the end, you will have an action plan that will help you take the first steps towards commercial success.<\/p>\n

Watch the course trailer:<\/p>\n