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CONNECTED talks to OKKO Health\u2019s founder and CEO, Dr Campbell, to find out more about her experience with HBA and her plans for the future.<\/p>\n<p>Dr Campbell said: \u201cI decided to found OKKO Health because I realised a gap existed between the amazing research and technology being developed in universities, and what was actually being delivered to patients.<\/p>\n<blockquote>\n<p>&#8220;By focusing on the needs of individuals, crowded waiting rooms and long waiting lists should be a thing of the past.\u201d<\/p>\n<\/blockquote>\n<p>Dr Campbell explains how she secured funding from HBA and shares her top tips for future applicants. She said: \u201cI found the application process to be straightforward and the opportunity to interact with other investors on the application platform was really helpful. The Investment Readiness Workshop put on by HBA also helped me prepare for my presentation.<\/p>\n<blockquote>\n<p>\u201cI had 10 HBA investors interested in my business and ended up securing six in total. The great thing about HBA is that you don\u2019t just receive money from investors in this network, you also gain expertise which I am really grateful for.<\/p>\n<\/blockquote>\n<p>\u201cMy top tips for applicants are to have an organised and complete data room \u2013 this is a really valuable tool for both investors and the entrepreneur. Another tip is to have a firm closing date for investment discussions, which enables a CEO to be 100% focused on talking with potential investors and building those relationships.\u201d<\/p>\n<p>Dr Campbell looks towards the future and what she hopes to achieve with OKKO Health: \u201cOur ambition is to be the leading digital health provider of eye care. We want to be the data company that underpins eye care services, offering the best digital eye care diagnostics, and gathering data about patients\u2019 eyes and pushing it towards the practitioner that needs the information.\u201d<\/p>\n<h4><strong>The investor<\/strong><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7633 alignleft\" src=\"\/wp-content\/uploads\/sites\/43\/2021\/04\/shutterstock_image-15-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2021\/04\/shutterstock_image-15-300x187.jpg 300w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2021\/04\/shutterstock_image-15-768x479.jpg 768w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2021\/04\/shutterstock_image-15-370x231.jpg 370w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2021\/04\/shutterstock_image-15-270x168.jpg 270w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2021\/04\/shutterstock_image-15-570x355.jpg 570w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2021\/04\/shutterstock_image-15-740x461.jpg 740w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2021\/04\/shutterstock_image-15.jpg 770w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Holly Ann Baldwin, who has been a HBA investor for almost a year explains how she got involved: \u201cI\u2019m a medic by trade from the US, and as I was moving into the commercial medical device areas I felt like I had gaps that needed addressing, so I came to the Business School to get my MBA.<\/p>\n<p>&#8220;My degree opened so many doors and I started to commercialise ideas with a few academics from the University of Oxford.\u00a0On my journey to secure funding, I was introduced to the HBA and pitched at one of the events myself, which was a great introduction to the network.<\/p>\n<p>\u201cA couple of years later, I then moved into helping entrepreneurs commercialise their ideas. I started with some small investments \u2013 building up a portfolio \u2013 and then I attended a HBA event and decided I wanted to participate.\u201d<\/p>\n<p>Holly didn\u2019t have all of the technical requirements to become an investor, such as being a director, but credits HBA for their huge show of commitment to inclusion in offering her a place regardless. She said:<\/p>\n<blockquote>\n<p>\u201cWomen face enough challenges in business without extra barriers being added. Their commitment to inclusion is a reason why I\u2019m proud to be an investor.\u201d<\/p>\n<\/blockquote>\n<p>Holly shares an insight into her experiences as a HBA investor, tells us what she looks for in an entrepreneur and shares her advice for success.<\/p>\n<p>She said: \u201cMy advice for anyone looking to invest in a company is to ask yourself: do I believe in the founding team? Is it aligned with my area of focus or investment? Am I looking to diversify out of my areas of interest for my investments? It\u2019s also really important to ask yourself what your gut is saying.<\/p>\n<blockquote>\n<p>\u201cThe key thing I look for in entrepreneurs is grit. I want to be able to see that someone is embedded and really serious about their programme, and they need passion, charisma and some experience as well.\u201d<\/p>\n<\/blockquote>\n<h4><strong>How to apply<\/strong><\/h4>\n<p>If you would like to apply to HBA for funding, please submit your application with supporting documents \u2013 including a business plan \u2013 via the <a href=\"https:\/\/gust.com\/organizations\/henley-business-angels\/funding_applications\/responses\/accounts\/new\">apply for funding<\/a> link. The link will take you to a form on the Gust platform, which you will need to complete and submit by 26 April 2021.<\/p>\n<p>If you have any difficulties submitting your company details, please refer to the following guide: <a href=\"https:\/\/henleybusinessangels.com\/wp-content\/uploads\/2020\/07\/Entrepreneur-Guide-to-Apply-to-HBA-Using-Gust.docx\">Guide for Entrepreneurs: How to Apply to Henley Business Angels<\/a>, or contact <a href=\"mailto:a.j.baker@henley.ac.uk\">Alex Baker<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apply by 26 April to access the Henley Business Angels network of experienced business leaders, successful entrepreneurs and investors who are ready to support you in growing your business. Henley Business Angels (HBA) aims to facilitate opportunities for members to invest in early stage businesses launched by entrepreneurs who are graduates from, or who are [&hellip;]<\/p>\n","protected":false},"author":170,"featured_media":7092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[6],"tags":[54,16,17,93,29],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Update: Henley Business Angels - Connected<\/title>\n<meta name=\"description\" content=\"Apply before 26 April to access the Henley Business Angels network of investors who are ready to support you in growing your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.reading.ac.uk\/connected\/2021\/04\/19\/update-henley-business-angels\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update: Henley Business Angels - 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