









{"id":8765,"date":"2022-01-12T13:05:23","date_gmt":"2022-01-12T13:05:23","guid":{"rendered":"https:\/\/sites.reading.ac.uk\/connected\/?p=8765"},"modified":"2022-01-13T11:37:31","modified_gmt":"2022-01-13T11:37:31","slug":"data-driven-action","status":"publish","type":"post","link":"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/","title":{"rendered":"Data-Driven Action"},"content":{"rendered":"\n<p><span style=\"font-size: 18pt\">We can\u2019t stop climate change completely \u2013 but we can reduce how much it impacts in the future. Dr Dan Williams, Founder &amp; CEO of <a href=\"https:\/\/measurable.energy\/\">measurable.energy<\/a> and Reading graduate, reveals how his business is helping to save the planet \u2013 including on campus at Reading.<\/span><\/p>\n<p>Dan has always had a passion for environmental sustainability and creating technology for the greater good. After a stint of working in various roles and organisations \u2013 including at the National Trust \u2013 Dan was desperate to go back into the world of academia and decided to embark on an Engineering Doctorate (EngD) at Reading.<\/p>\n<p>He explained:<\/p>\n<blockquote>\n<p>\u201cIt was the Technologies for Sustainable Built Environments [TSBE] Centre that attracted me to come to Reading. What really sparked my interest in the Centre was its focus on bringing academia and industry together to work in the same space.\u201d\u00a0\u00a0<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-8770 alignleft\" src=\"https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-18-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-18-300x180.jpg 300w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-18-768x461.jpg 768w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-18-370x222.jpg 370w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-18-270x162.jpg 270w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-18-570x342.jpg 570w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-18-740x444.jpg 740w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-18.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Dan also shared that he made lifelong connections at Reading. \u201cIt\u2019s where I met my husband, and a couple of years later my business partner, Josh.\u201d<\/p>\n<p>Dan\u2019s doctorate was focussed on the environmental and energy impact of Microsoft&#8217;s software services. Upon graduating, he took the knowledge he learnt whilst at Reading and set up his own consultancy business called <a href=\"https:\/\/qingtech.co.uk\/\">Qingtech<\/a> \u2013 where he continued to work with Microsoft and other organisations including the BBC and Google to help them with their sustainability strategies.<\/p>\n<p>Alongside this work, Dan also set up another business called measurable.energy (m.e), which is focussed on helping businesses eliminate wasted electricity and greenhouse gas emissions through a new, innovative smart power socket.<\/p>\n<h4><strong>Smart behaviours <\/strong><\/h4>\n<p>\u201cThe smart power socket we have developed can measure power very frequently and accurately,\u201d he explained.<\/p>\n<blockquote>\n<p>\u201cIt finds wasted energy and greenhouse gas emissions using machine learning and automatically gets rid of anything that\u2019s classified as waste. For example, if you left your computer or a light on in your office overnight, our system would detect that and turn it off.\u201d<\/p>\n<\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-8771 alignright\" src=\"https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-19-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-19-300x187.jpg 300w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-19-768x479.jpg 768w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-19-370x231.jpg 370w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-19-270x168.jpg 270w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-19-570x355.jpg 570w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-19-740x461.jpg 740w, https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-19.jpg 770w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>However, it\u2019s not just wasted energy that Dan\u2019s smart sockets can detect \u2013 he revealed that they also have a built-in light that helps people understand the impact of their energy use, in real-time.<\/p>\n<p>\u201cThe light represents how \u2018clean\u2019 or \u2018dirty\u2019 the energy is. When power from renewable sources is being generated the light glows green, and when power from burning fossil fuels is being produced the light will glow red.<\/p>\n<blockquote>\n<p>\u201cThe idea behind the light is to make people think about when to use devices and attempt to make power use more tangible. For example, deciding to charge your phone when there\u2019s more renewable power being generated.\u201d<\/p>\n<\/blockquote>\n<h4><strong>Reducing Reading\u2019s environmental impact <\/strong><\/h4>\n<p>Dan has continued his relationship with the University as a <a href=\"https:\/\/www.reading.ac.uk\/essentials\/Careers\/Advice-and-development\/Mentoring\/THRIVE\">THRIVE Mentor<\/a> and is also working with the <a href=\"https:\/\/sites.reading.ac.uk\/sustainability\/\">sustainability team<\/a> to reduce Reading\u2019s environmental impact on campus.<\/p>\n<p>Since February 2020 he has been piloting his smart power sockets on campus.<\/p>\n<p>\u201cDan Fernbank \u2013 Reading\u2019s Energy and Sustainability Director \u2013 and his team wanted to find out how much energy some of the University\u2019s old equipment was using,\u201d he explained. \u201cHe asked us to monitor laboratory fridges, freezers and drying cabinets [which are used for sterilising lab equipment].<\/p>\n<blockquote>\n<p>\u201cUsing our smart socket technology, Dan and his team have been able to prove the business value in replacing some of their old equipment with new, more efficient technology, and have replaced over 70 different units so far.&#8221;<\/p>\n<\/blockquote>\n<p>Dan Fernbank said: \u201cWe are very proud of the success of this project, and thanks to m.e\u2019s technology, we have been able to accurately measure annual savings of \u00a35,500 and \u00a311,500 from our freezers and drying cabinets. We look forward to continuing to work with Dan and his team in the future.\u201d<\/p>\n<h4><strong>The future of technology<\/strong><\/h4>\n<p>Reflecting on his own personal views about climate change and the future of technology, Dan Williams said:<\/p>\n<blockquote>\n<p>\u201cThere\u2019s no doubt that we are in an incredibly drastic situation. We can\u2019t stop climate change, but what we can do is create sustainable technology to help us reduce our environmental impact. As long as we are using these technologies in the right way and for the greater good, I think we\u2019re on the right road to becoming more sustainable.\u201d<\/p>\n<\/blockquote>\n<p>Looking ahead to the future, Dan told CONNECTED that he\u2019d like to see lots of businesses adopt his m.e smart power sockets.<\/p>\n<p>\u201cHelping to save the planet by eliminating wasted energy on a much larger scale is my goal for the future,\u201d he concluded.<\/p>\n<p>Discover more about <a href=\"https:\/\/measurable.energy\/\">m.e<\/a>, or find out what else the <a href=\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/greening-readings-campus\/\">sustainability team<\/a> and <a href=\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/food-for-the-future\/\">catering team<\/a> are doing to reduce the University&#8217;s carbon footprint on campus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We can\u2019t stop climate change completely \u2013 but we can reduce how much it impacts in the future. Dr Dan Williams, Founder &amp; CEO of measurable.energy and Reading graduate, reveals how his business is helping to save the planet \u2013 including on campus at Reading. Dan has always had a passion for environmental sustainability and [&hellip;]<\/p>\n","protected":false},"author":136,"featured_media":8769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[3],"tags":[54,19,21,23,44,56],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data-Driven Action - Connected<\/title>\n<meta name=\"description\" content=\"Dan Williams reveals how his business is helping to save the planet \u2013 including on campus at Reading.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-Driven Action - Connected\" \/>\n<meta property=\"og:description\" content=\"Dan Williams reveals how his business is helping to save the planet \u2013 including on campus at Reading.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/\" \/>\n<meta property=\"og:site_name\" content=\"Connected\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T13:05:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T11:37:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophia McIvor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophia McIvor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/\",\"url\":\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/\",\"name\":\"Data-Driven Action - Connected\",\"isPartOf\":{\"@id\":\"https:\/\/sites.reading.ac.uk\/connected\/#website\"},\"datePublished\":\"2022-01-12T13:05:23+00:00\",\"dateModified\":\"2022-01-13T11:37:31+00:00\",\"author\":{\"@id\":\"https:\/\/sites.reading.ac.uk\/connected\/#\/schema\/person\/30d41c09b68d9ce40d5202466c718403\"},\"description\":\"Dan Williams reveals how his business is helping to save the planet \u2013 including on campus at Reading.\",\"breadcrumb\":{\"@id\":\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sites.reading.ac.uk\/connected\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data-Driven Action\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sites.reading.ac.uk\/connected\/#website\",\"url\":\"https:\/\/sites.reading.ac.uk\/connected\/\",\"name\":\"Connected\",\"description\":\"Alumni magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sites.reading.ac.uk\/connected\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sites.reading.ac.uk\/connected\/#\/schema\/person\/30d41c09b68d9ce40d5202466c718403\",\"name\":\"Sophia McIvor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sites.reading.ac.uk\/connected\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e24a78aef8c4d9e633eda65e14e7917f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e24a78aef8c4d9e633eda65e14e7917f?s=96&d=mm&r=g\",\"caption\":\"Sophia McIvor\"},\"url\":\"https:\/\/sites.reading.ac.uk\/connected\/author\/sophia-mcivor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data-Driven Action - Connected","description":"Dan Williams reveals how his business is helping to save the planet \u2013 including on campus at Reading.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/","og_locale":"en_GB","og_type":"article","og_title":"Data-Driven Action - Connected","og_description":"Dan Williams reveals how his business is helping to save the planet \u2013 including on campus at Reading.","og_url":"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/","og_site_name":"Connected","article_published_time":"2022-01-12T13:05:23+00:00","article_modified_time":"2022-01-13T11:37:31+00:00","og_image":[{"width":1600,"height":550,"url":"https:\/\/sites.reading.ac.uk\/connected\/wp-content\/uploads\/sites\/43\/2022\/01\/shutterstock_image-9.jpg","type":"image\/jpeg"}],"author":"Sophia McIvor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sophia McIvor","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/","url":"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/","name":"Data-Driven Action - Connected","isPartOf":{"@id":"https:\/\/sites.reading.ac.uk\/connected\/#website"},"datePublished":"2022-01-12T13:05:23+00:00","dateModified":"2022-01-13T11:37:31+00:00","author":{"@id":"https:\/\/sites.reading.ac.uk\/connected\/#\/schema\/person\/30d41c09b68d9ce40d5202466c718403"},"description":"Dan Williams reveals how his business is helping to save the planet \u2013 including on campus at Reading.","breadcrumb":{"@id":"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sites.reading.ac.uk\/connected\/2022\/01\/12\/data-driven-action\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sites.reading.ac.uk\/connected\/"},{"@type":"ListItem","position":2,"name":"Data-Driven Action"}]},{"@type":"WebSite","@id":"https:\/\/sites.reading.ac.uk\/connected\/#website","url":"https:\/\/sites.reading.ac.uk\/connected\/","name":"Connected","description":"Alumni magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sites.reading.ac.uk\/connected\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sites.reading.ac.uk\/connected\/#\/schema\/person\/30d41c09b68d9ce40d5202466c718403","name":"Sophia McIvor","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sites.reading.ac.uk\/connected\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e24a78aef8c4d9e633eda65e14e7917f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e24a78aef8c4d9e633eda65e14e7917f?s=96&d=mm&r=g","caption":"Sophia McIvor"},"url":"https:\/\/sites.reading.ac.uk\/connected\/author\/sophia-mcivor\/"}]}},"_links":{"self":[{"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/posts\/8765"}],"collection":[{"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/comments?post=8765"}],"version-history":[{"count":5,"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/posts\/8765\/revisions"}],"predecessor-version":[{"id":8783,"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/posts\/8765\/revisions\/8783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/media\/8769"}],"wp:attachment":[{"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/media?parent=8765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/categories?post=8765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.reading.ac.uk\/connected\/wp-json\/wp\/v2\/tags?post=8765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}