Henley students’ social media engagement

By edwardwhite Comment Closed

Alina Maroukian, Henley Business School                                        a.maroukian@henley.ac.uk                                                                                                              Year of activity: 2016/17

Overview

A group of Henley Business School students supported the digital marketing team by creating content for social media use and providing social media support at key events. By creating social media content the students helped improve engagement on Henley Business School’s social channels and helped provide a student voice. At the same time, they gained work experience and developed their skills.

Objectives

  • To build their understanding of social media marketing through practice
  • To enhance their collaboration and prioritisation skills
  • To improve engagement on all social media channels, especially at key events
  • To provide our social media channels with more of a student voice.

Context

The activity was undertaken to assist the Henley Business School Digital team and simultaneously to provide students with valuable work experience and the opportunity to gain a reference as a result of their efforts.

Implementation

The Henley Business school digital team provided students with training on the digital Sprout Social platform and provided guidance for posting content. Students were provided with support at every stage of the process and they were provided with additional equipment, when necessary (such as tripod, portable battery pack, ipod, etc) at Henley Business school events. We asked students to keep a simple record of the activities they did on a spreadsheet (template provided to them) and requested they do 3 pieces/ week– where a publishing a post, or acquiring a testimonial from a fellow student or taking part in live-tweeting would constitute 1 activity. We gave them the tools to do this in the time that suited them best and always ensured their studies came first. The 3 pieces/ week was a rough guide of average to do and we kept it flexible so that exam times / holidays were given as exceptions.

Impact

The main objective was to improve our social media performance and to promote our student voice more. On Twitter the student helpers reached 4.2k and had 31 engagements. On Instagram they had a 12.3k reach and 748 engagements. This drastically helped show a more relatable social media student presence on Instagram and Twitter.

Reflections

Having students help with social media did prove to be very successful as it helped increase engagement on our channels but also gave them opportunity to develop their skills. The key was that, after initial digital training, the students were provided with a level of flexibility with their content and working hours. The activity could be taken further and if students were provided with hourly pay this might provide more motivation and lead to an increase in the amount of social media student posts, as well as a higher quality within their work. By an increased amount of posts they would help increase our social media presence even further and improve our engagement levels. Also, we could enhance their input by training them further on content production.

Follow up

We are looking into the possibility of using Campus Jobs to hire students for ad hoc work similar to what was done in 2016-17, as it proved to be successful. We will be adding content production to the type of work they can take part in as their input last year revealed that there is an interest. This is for on-the-go videos and photos on a mobile device but with training for optimum results.

Links

https://www.instagram.com/p/BSLlchAj8ii/?taken-by=henleybschool
The above video was taken by Henley Business School students and it received 2,190 views on social media. Other examples include:
https://www.facebook.com/pg/HenleyBusinessSchool/videos/?ref=page_internal
https://twitter.com/HenleyBSchool/status/837038728753397760
https://www.instagram.com/p/BTWNRlxjP7d/?taken-by=henleybschool
https://www.instagram.com/p/BRnuXXxD9ph/?taken-by=henleybschool
https://www.instagram.com/p/BQlhsD3jecs/?taken-by=henleybschool
https://www.instagram.com/p/BQDNMOzh4Ju/?taken-by=henleybschool
However this is only a sample, the work was spread out throughout the academic year 2016-17.

 

 

Embedding a virtual placement and professional mentoring in an MSc module to support student employability

By edwardwhite Comment Closed

Dr Sarah Cardey, School of Agriculture, Policy and Development
s.p.cardey@reading.ac.uk
Year(s) of case study activity: 2012-13

Overview

9397A virtual placement was created with the C4D Network, allowing student taking Communication for Innovation and Development within the Graduate School for International Development and Applied Economics (GIIDAE) to benefit from professional mentoring and networking, improving their employability as a direct result.

Objectives

  • Set up a placement opportunity for students taking Communication for Innovation and Development.
  • Enhance the employability of students after graduation through developing their skills.
  • Give students experience of networking with professionals in the field.

Context

Students on degrees within GIIDAE had asked for internships and opportunities to gain experience with development practice, which would in turn enhance their employability after graduation. While this was a goal shared by GIIDAE, the workload of students and logistical factors with regards development practice made it difficult to implement a physical placement scheme. As a result, a virtual placement and access to professional mentoring were sought as a practicable alternative.

Implementation

The C4D Network is a community of professionals working in the field of communication for development. Through the C4D Network a “virtual placement” was created, with a communication portal run out of Oxford, allowing students to collaborate on development projects and network with communication for development professionals.

Prior to the mentoring sessions, a focus group discussion was held with students to assess what they were hoping to get out of the mentoring sessions so these could be tailored to best meet student needs and expectations. In the sessions with Jackie Davies, the founder and Executive Director of the C4D Network, students were assisted with the creation of profiles on LinkedIn and the C4D Network, and also in tailoring CVs for certain roles or organisations, reflecting the needs students had oriented.

The students also attended a networking event, and were given specific tasks so that they were active participants in the event. Students were specifically introduced to people, giving them the opportunity to learn how to network and present themselves in a professional light.

The final activity was for students to create material that could be featured on the C4D Network website. Two creative pieces were set as assignments, with the idea being that once these had received feedback they would be revised to make the pieces suitable for online publication.

Impact

Student employability was definitely improved by the scheme, with many students having received employment in communication and development roles, and one student having been headhunted through the LinkedIn profile they created as a result of the scheme. Incorporating a professional mentoring and virtual placement scheme has allowed students to develop skills in areas which central to their finding employment beyond graduation.

Reflections

Students provided positive feedback on the scheme, and responded particularly well to the mentoring sessions. Beyond the direct benefits to students, the monitoring sessions were beneficial as they allowed skills that students developed in the classroom to be highlighted as skills that should be presented on their CVs, and also identified areas in which the curriculum could be enhanced in order to better develop these employability skills.

The networking event was valuable, as in feedback students expressed appreciation of the opportunity to meet people who worked in organisations in which they were interested. There was, however, a reticence among students to introduce themselves and make connections, and during the debrief session students reflected that it was difficult to network, and that they had missed good connections because of their reticence. While learning that they needed to be more proactive when networking was an important lesson for the students, this suggested that more networking support was required.

The creation of material to be featured on the C4D Network website was ultimately unsuccessful. The nature of the class makeup was such that students did not have experience of writing a blog post, and the final content of the assignments reflected this. Whilst, from an academic perspective, having students conduct an unfamiliar task was beneficial, for the goal of publishing material on the C4D Network website the assignments were of insufficient quality. With student workload within GIIDAE being high, it was not feasible to have students make necessary revisions while expecting them to complete other assignments. As a result, it would be necessary to make changes to this aspect of the scheme.

Follow up

The virtual placement and mentoring scheme has continued to be offered within GIIDAE. In addition to the virtual placement, there are now a number of physical placements in Oxford with the C4D Network available to students.

As a result of having run the scheme more than once, it has been possible to make changes to the curriculum to reflect student needs that were made apparent during the pilot year, and has brought forward the inclusion of material. To overcome student reticence, networking has become a more focal aspect of the curriculum, as has engagement with different forms of media, including social media.

Assessment on the course has been better adapted to the workload of the students. Rather than having students produce blog posts, students now produce a research paper, with the opportunity for developing this for external publication.

Running the scheme has made it more apparent which skills industry requires from University of Reading graduates in the field of international development. As a result, it has been possible to create workshops to improve these skills, and ensure that Communication for Innovation and Development remains a relevant and current degree programme.

LS1TAL Techniques and Skills for Applied Linguistics: Improving the student experience

By edwardwhite Comment Closed

Professor Jane Setter, School of Literature and Languages
j.e.setter@reading.ac.uk
Year of activity: 2014-15

Overview

12759 (1)Students and staff worked together during 2014-15 to develop the Department of English Language and Applied Linguistics’ new compulsory Part One module Techniques and Skills for Applied Linguistics (LS1TAL), run for the first time in 2014-15, to make it more interesting, useful and relevant to 21st Century undergraduate students. The project sought, among other things, to address the University Board for Teaching and Learning Enhancement Priority to evolve our approaches to teaching and learning, with a specific focus on using Technology Enhanced Learning in class and in assessment.

Objectives

  • An improved module following input from students which addresses their needs more closely in the development of the study of our discipline and transition to Higher Education.
  • Better use of Technology Enhanced Learning elements in content, delivery and assessment.
  • Enhanced use of the formative assignment English Language and Applied Linguistics students are asked to prepare, and of the feedback given.
  • The development of good practice which can be shared across our modules and with others in the University and across the sector.

Context

The module convenor had produced a new compulsory module for 2014-15 which addressed many of the issues arising for students in the first year of study, such as general transition to Higher Education; how to do tertiary-level academic writing; how to use and get the best out of tools such as Turnitin; how to present yourself effectively online with a jobs-market orientation; how to do assessments using Technology Enhanced Learning approaches, such as blogging and short videos. Student involvement in the development of the module was desired to make it particularly relevant and useful to them.

Implementation

Students taking the module were recruited during the Autumn term 2014-15 to be leaders and participants in the development of the module; four came forward. PLanT funding was applied for and received. Subsequently, focus groups were held at four points during the year between students and staff to review module content and suggest ways to develop it. Finally, with the agreement of the students, a new weekly schedule for the module (which runs in the Autumn and Spring terms) was drawn up.

Specifically, students asked for more concise and focussed input on transitions to Higher Education and online presence, including a specific session on building a LinkedIn profile, a more hands-on approach to library skills training, input from students at Parts Two and Three, and sessions from Student Counselling and Wellbeing.

Impact

Students and staff involved felt that the outcomes had been very positive. Students valued having the chance to develop a new module, and staff enjoyed working with students, finding out what they already knew and what needed further development, and understanding their viewpoint on their needs as new entrants to Higher Education in the UK. The real test for the module, however, will be the revised module running in the 2015-16 academic year, during which data will be collected from the new cohort using module evaluation forms to compare with last year’s evaluations and see whether student satisfaction has improved.

We were delighted that students had no issues with the Technology Enhanced Learning elements in the module content or assessment. In fact, they thought they were very useful and well-integrated.

An unexpected outcome has been the Director of English Language and Applied Linguistics’ Postgraduate taught programmes’ interest in the module to see whether it could be adapted for MA students.

Reflections

The activity was made successful by the involvement of students in developing this module. Teaching and Learning Dean Dr David Carter had commented that it seemed like a very well-designed module; the decision about how to develop the module could have been made by an individual based solely on student feedback questionnaires, but it seemed much better to have the hands-on involvement of students, as the module is aimed at supporting students through Part One. Their involvement enabled students to have input into their degree which resulted in real change, to see first-hand the issues involved in module development, and also to appreciate the Department’s attention to teaching, learning, the development of transferable skills, and supporting students to get the best from their university study and beyond.