Integrating Facebook into team-based learning

Dr Christopher Voisey, Henley Business School
c.j.voisey@reading.ac.uk
Year of activity: 2014/15

Overview

11331The core Part Two undergraduate module, International Business Management and Strategy (MM272), was redesigned on two pillars: teamwork, and social media (Facebook). Formal student evaluations were high and feedback from focus groups with students was very positive – students found the use of Facebook effective and enjoyable, and students felt fully engaged.

Objectives

  • Increase student engagement with team-based learning.
  • Integrate Facebook into module delivery.

Context

Team-based learning forms a core part of the Part Two module MM272; approximately 150 students are enrolled on this module. Yet inter-team discussions within the team-based learning context were limited to and by the classroom. Team-based learning for modules with larger student cohorts is an especially promising context in which Facebook may enhance learning outcomes. A recent project at the University of Reading had evaluated Blackboard Learn and email as being confusing and dated to students for the purposes of sharing, and that Facebook provided a more flexible and familiar platform. As a two-sided network in which posters and readers provide each other with network benefits through interactions, Facebook complements team-based learning by allowing for posting of key team arguments online, and for multiple rounds of comments and responses – dynamic interactions that strengthen learning.

Implementation

First, a closed course Facebook group was created, students were divided into teams, and six Facebook-enabled tasks were designed. These tasks were to vote for module coursework mark allocation across assessment areas, to submit case-based assignments by in-class posting onto dedicated Facebook events (with tagging of other teams for comment), to appeal multiple choice questions, to post analyses of current business topics, for the module convenor to provide assignment-feedback (but not marks), and to post a Q&A and documents for download.

Impact

Facebook enabled development of norms of ‘professional informality’; barriers were lowered and there was greater tacit understanding of the subject, with higher learning outcomes as evidenced from exams. Facebook was inclusive, and gave a ‘voice’ to students who might be more reticent in class discussion. Class time was not monopolised by one speaker, but all voices were provided an audience through postings and comments online.

Reflections

Facebook has afforded advantages understood from a social constructivist perspective on learning – learning emerges from social activity. Students observed each other, their postings, and this shaped their behaviours, leading to the development of norms in interacting, and increasing the level of scholarship in assignments, consistent with social learning theory. Socially, the boundary between personal and professional becomes blurred.

Teaching in a divided classroom: the impact of internationalisation and marketisation on business education

Dr John Latsis, Henley Business School
j.s.latsis@henley.ac.uk
Year(s) of activity: 2013-14

Overview

9337In the postgraduate module Managing People and Organisations (MMM048), provided by the School of Leadership, Organisations and Behaviour, assessment methods were altered in a manner that was mindful of the increased internationalisation and marketisation of UK Higher Education, in order to assist the transition of international students.

Objectives

  • To provide a method of assessment that fit the needs of international students less acculturated to UK Higher Education
  • To design this method of assessment so that it does not disadvantage more culturally expert students.
  • To have the first assessment of the module prepare students for essay-writing for further assessments.

Context

Results from previous years of MMM048 revealed that students on the module struggled with the first assessed essay, but showed significant improvement for their second assessed essay. In particular, the results suggested a difficulty for international students, who constituted over 80% of module students, to acculturate themselves to the expectations of UK Higher Education. Specifically, linguistic competence in written coursework, understanding of the requirements of critical engagement and argumentation in essay writing, and the needs of some students for individual follow-up meetings to discuss module content, were issues that needed to be addressed.

Implementation

Potential solutions, such as engaging in targeted small group tutoring, or simplifying the content of the module, were unacceptable. Engaging in targeted small group tutoring would negatively impact the workload of teaching staff, to the detriment of other duties, and would result in those groups that received said teaching having an unfair advantage. Simplifying the intellectual content of the module was undesirable, as the content of the module consistently received good feedback, and to do so would give a false impression of what was expected of students in their postgraduate study. Additionally, as students in the bottom quartile of the mark distribution generally showed evidence of improvement over the course of the module, this suggested that the content was not itself too difficult.

What was developed was an extended essay plan as a form of assessment, a hybrid solution that maintained the essay-writing element of the first part of the module, but allowed students to gain a hands-on insight into the expectations of UK postgraduate Higher Education. Students were provided with an essay plan handbook, explaining the expectations of how an essay would be written, providing a ready-made generic structure, with subheadings, approximate word counts for each section, and the usual guidelines with which students are provided. The essay plan is shorter than the full essay which previously formed the first assessment of the module (1000 words rather than 2500 words), and is worth less (15% rather than 30%). Additionally, the requirement for students to write in continuous English prose, which students might initially find difficult, is softened, as students are allowed to develop their ideas in bullet points in order to save space. The development of the extended essay plan format was carried out in consultation with the In-Sessional English Support team, in order to assure that the template was worded as clearly as possible.

Impact

The net effect of the change was significant. The failure rate for the first assessment dropped to 0%, and there was a reduced failure rate in the module as a whole. Student satisfaction surveys for the module achieved higher scores than previously, and students reported in casual conversation that they would continue to use the template and accompanying handbook to help them write their essays for other modules, as they found it a very useful tool to organise their thoughts and keep their arguments on track.

Reflections

The essay plan format is beneficial for the following reasons:

  1. It replaced the need for coaching to be provided in the context of a large class size with a variety of individual needs.
  2. It makes explicit the cultural clues that students with experience of the UK Higher Education system understand through verbal communication, but that have proved difficult to communicate verbally to students without this experience.
  3. It provides an explicit performance standard with instructions and mark-breakdowns that makes assessment clear and maintains standards of fairness across all levels of ability.
  4. As a result of the format including multiples questions, one of which is more difficult than the others, there is still the possibility for the most able students to demonstrate their ability by effectively addressing a difficult topic.
  5. It draws the markers’ attention away from linguistic ability and puts the emphasis on clarity of argument and quality of ideas, re-uniting a divided classroom.

While the new approach does reduce the flexibility that students have to express themselves within the constraints of the template, and benefits non-native English users more than it does native English users, the format allows students to be assessed on their understanding of the module content, and their ability to reflect critically upon it and construct a coherent argument.

Follow up

The essay plan assessment format has continued to be utilised within MMM048. There have been some minor changes to the wording of the essay plan and associated guidance as a result of input from the University Study Advice team. While comparisons between cohorts are difficult to perform, it is encouraging that marks on MMM048 improved last academic year.